Dental Practice Heroes

AI Tools That Will Actually Help Your Practice w/ Dr. David Amador

• Dr. Paul Etchison, Dr. David Amador • Episode 587

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What’s your opinion on AI? It can transform your team, systems, and improve case acceptance — but ONLY if you know how to use it. That’s why we're talking to Dr. David Amador, who’s built real systems with AI that make his practice more profitable and efficient.

In this episode, he shares three AI tools he uses to diagnose patients, train team members, get more insurance claims approved, and streamline operations. Tune in to learn how to make AI work for your practice instead of slowing things down!

Topics discussed in this episode:

  • Why you should (or shouldn’t) become a practice owner
  • The benefits of Overjet and Pearl AI
  • How to train your team with AI tools
  • AI tools that improve communication
  • Boosting case acceptance and “sales”
  • The four phases of treatment planning
  • The secret to making technology work in your practice

Connect with Dr. David Amador:

https://www.instagram.com/midtowndentalstudiofl/

midtown@gmail.com

Use the same marketing company as Dr. Etch!

Get your free demo with Relevance Marketing by Clicking Here

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Paul Etchison:

AI is everywhere now, but have you started using it in your practice? Dr David Amador has fully embraced it and today he's sharing three ways. He leverages AI to train team members, boost case acceptance and build a more efficient, scalable practice. You'll hear which AI tools work in our offices and how you can start implementing them without overwhelming your team. Plus, the one thing owner docs overlook that could make or break your results. You are listening to Dental Practice Heroes, where we help you to create a team and system driven dental practice, one that allowed you to practice less and make more money.

Paul Etchison:

I'm Dr Paul Etcheson, a dental coach, author of two books on dental practice management and the owner of a five doctor practice in the South suburbs of Chicago. I want to show you how being intentional about ownership can create a practice that supports your life instead of consuming it. So if you're ready to create a true business that runs without you, you're in the right place. Let's get started. Hey, welcome back to the Dental Practice Heroes podcast. I'm your host, dr Paul Aitchison, and excited for my topic today because, like man, we know the world's changing. We know like things are happening in dentistry AI technology, and I got somebody on today that just loves technology and utilizes it in his practice very much. We got Dr David Amador on. He's got a practice in Midtown Florida and he has got this nine-hour practice. Two dentists and they're just slaying it, trying to incorporate technology in every turn. So, hey, welcome to the podcast, david, glad to have you on.

David Amador:

Hey Paul. I want to say thanks man. It's a big fan. Been a long time listening, just first time on. It's a pleasure to be here, man Sweet man.

Paul Etchison:

So before we get into our topic talking about technology, I you, man Sweet man. So before we get into our topic talking about technology, I love talking about practice ownership on this podcast. If you could give the listener what was your journey into practice ownership like, from going associate to practice owner, how'd that go?

David Amador:

Oh man, I just had this conversation on another pod the other day, so I was moonlighting for a while. I think I graduated in 2015. I bought the practice in 2022 with my wife and during that time I went from the classic associate, where you're going from different offices building up your repertoire, so finally, where I was in two offices one doing family dentistry three days a week, doing a little bit of cosmetics there Because it really was a blue collar office, just very extrovert, so enjoying that building rapport with the patients and the families. Then the other was just doing implants and root canals and that one office like that was good. Man, I was very, uh, content. Until 2020, it was I maximizing my capabilities. Was I a three million dollar producer at that point? No, but I was doing like 1.7 at that time on five days a week and it was four and a half days really what it was.

Paul Etchison:

Wow, and that's as an associate, that's like with your own hands.

David Amador:

That's with my own hands. That was with my own hands. Wow, that's a lot. There wasn't enough there, and what I mean by that is, like, you know, wanting to have our own thing. And then, when 2020 happened and everybody started running, you know, start reading all these books and everybody's like bro, when everybody's running from the fire, you run towards it. So I told my wife, I was like I'm calling up every bank and we're going to find what we can get and we're going to buy. So we ended up offering on like several offices, spoke to all the doctors we work with and we actually ended up buying one of the offices me and my wife worked at.

David Amador:

So, long story short, we bought it, went through the whole buyer's remorse, like it was easy when we were a dentist, found a great group for mentorship, which was Bulletproof Group, joined them in 2022. And, man, they've helped coach us. Then I became a coach for them and then been helping Dennis from there. Man, so it's been a great ride. In the beginning, finding our why was everything. Once we found our why, which was something that Craig Spodak really helped out with the Bulletproof Mastermind and then it just started spiraling. So we took our practice from 1.2 and then, literally now last year, we crushed it at three. And the thing is our team. We have no turnover, great consistency. We're constantly growing in a very how can I say it? A very competitive market. So, man, it's just been an amazing ride.

Paul Etchison:

You know I'd love to ask you this question because we see it on the internet often. An associate, say an associate like yourself. You go on there and you post hey, like I'm thinking about on my own practice, I produce about 1.7 million by myself and obviously all us dentists know what that equates to take home pay with most you know, but I'm thinking about on my own practice. You would get a bunch of people saying you make that much money as an associate, why wouldn't you just keep doing that and not own your practice? And sometimes I see those comments. I say shit, man, if you could do that at your own practice, do you know what you'd be doing? So what would you say to somebody that is a good producer that's looking at it and saying you know what? I don't know if I want to own my own practice or not. Maybe I'll stay an associate. What are your thoughts? So I would ask them why?

David Amador:

Why the change? Now let's find out what's your why, what's your goal? Because it can't be money. At the end of the day, you don't buy a practice for money Because if you're doing 1.7, your take home is excellent, you don't have to deal with the HR and everybody else. I would simply break down. What is the why? What is your vision? What is your long-term? Because if your vision is to help people, then you're limited as an associate. You are locked into whoever owns the practice.

David Amador:

We do hear almost $400,000 in giving back to the community, which we do not publicize whatsoever, thousand dollars in giving back to the community, which we do not publicize whatsoever. Every quarter we literally our team pulls from a hat who they have felt we can help the most. So that was one of our whys we want to grow and help the community. I was not going to be able to do that as an associate. And then I'd ask him have you ever read a book? Because the book I would recommend you to read is the email. Yeah, simple man, do you want to own a job or do you want to own a business? Business means it can run without you there. So true, because if you just want to own a job, then keep the job that you got You're doing good at it.

Paul Etchison:

That's such a great book reference. Because the thing is they have the entrepreneurial seizure where the technician says, well shit, I'm doing all the work here, I can do this for my own. And then they get in that entrepreneurial seat and they go oh, this is not what I thought it was. Yeah.

David Amador:

Dude, I had this, like I literally had a coaching call the other day and I was having this conversation like I bought this practice. I don't understand. Like everybody said, buying a practice is going to be the best thing. I'm working nonstop. I'm them like because you're wearing every hat now You're wearing the dentist, you're wearing the CFO, you're wearing HR, you're wearing everything, and so you could, like, slowly start displacing and putting the right people in place and you start to breathe.

Paul Etchison:

Yeah, it's so true, and I always think, like people. I say work smarter, not harder, but I think you always got to work harder. First you got to Like right at the beginning you got to work harder and then the smarter comes later, like you got to grind a bit. There's going to be some level of grind.

David Amador:

So you got to fail up. Man, that is what it is, man. You got to learn from every time because every I don't know how many times you've ever heard this. I didn't learn that at dental school. They didn't teach me that at dental school. This is you have to learn dentistry MBA. Yeah, like I was talking to one of my friends and he was like yo, my dad listens to these calls and these masterminds and these coaching seminars all the time that we do and listens to this other pod and he's like this is a dental MBA you guys are talking about. I thought you guys would be talking about drilling and crap like that. This is an MBA. It's in reality. That's what it is, man. Like you're learning the business aspects so you can help benefit your patients, and it all starts with having the right mindset. Yeah, so true man.

Paul Etchison:

So let's switch to our topic here. So technology, man, so much is changing.

David Amador:

What are you finding that's working well at your practice, that's worth sharing with the listeners, Dude so first off, man, one of the biggest things with technology is how can you make it streamlined so it's easy to collaborate with your team. And what do I mean by that? Think of, like, the new patient that comes in. How can you build rapport? Because how many times do our patients think of us as charlatans? Think about it. Yeah, oh yeah. This other guy told me down the road I don't have that. I don't know what you're talking about. Yeah, and the only way to break that is to have cross team clarity. So think about it.

David Amador:

When you're in the office, you look at an x-ray. We were taught endless of what a D1, d2, these fancy terms are when is there a cavity and how much bone loss is there? Well, what if the first interaction they have with the assistant or the hygienist is already talking about what you're going to? So you're empowering that team member. Then you follow up. By the time you came in, they've already looked at the photos, they've already looked at the x-rays and they've already pointed out all of the suspicious areas that you used to this. Yes, you are correct.

David Amador:

So one of the most powerful things we're using right now is definitely AI, and there's so many different platforms. We're using. One of them is AI, is Overjet. Overjet has been a very crucial point because it allows us to scale our team to see what I'm seeing and not in the sense of a overall health wise. So it's not going to help my hygienic airway obstructions class one, class two, class three or high palatal vaults or, even worse, the big oral can see, but it is going to make it easier to discuss x-rays. It's going to highlight tartar, it's going to highlight bone loss. It's going to highlight cavities. So it also makes it easier to have teacher team how to communicate at the same time on these things. So it automatically translates to patient treatment acceptance, which patient treatment acceptance is an easy metric to see. How are you communicating and connecting as a team?

Paul Etchison:

with your patients. We currently have overjet at our practice right now and it's been a slow implementation, but we're getting there. We're seeing the value and we're getting into it. But tell us what they see. If into it, but tell us what do they see. If no one's ever seen this, what do they expect? What does it do?

David Amador:

So the two big dogs right now are Perl AI and Overjet. Both of them are amazing. Clearly we're using Overjet when they see it. The easiest conversation like oh, if you're sitting in the chair you're not a, you're trying to look at it and you probably see toes. I don't know how many times patients always say are those toes?

Paul Etchison:

Yeah, Like I don't like what I don't see toes, they do say that yeah.

David Amador:

They do say that and I always try not to make a face like oh, I got a crazy one today. But when you activate it and you see all the highlighted, you know it just makes it easier to go over what's going on there. Someone. All the time they'll be like this is the enamel, this is the nerve. But now, when it's highlighted, you can deactivate it and then go through it. So something they don't really. They all had their own trainings.

David Amador:

I just created our own implementation. So for our onboarding of all of our team members, we have 30, 60, 90. And part of that is how to communicate with patients and how to go through the daily routine tasks. That made our own videos of exactly how to go over it. Now, of course, there are daily sheets somewhere you can go through this beauty of it. They will highlight all the missed opportunities you had to help patients out. So if their x-rays are up to date, sometimes perio gets undiagnosed, sometimes cavities get unseen because maybe the doctor's rushing. So this is what the power of using AI technology like this, because if you're empowering your team, they're going to hold you at your best. Sometimes, paul, do you still do clinical Paul?

Paul Etchison:

I do a little bit. Okay, I'm down to three days a month and very soon it'll be just two.

David Amador:

Dude wow, yeah, so when you were at your peak clinical, how many hygienists did you have at that time that you had to do hygiene checks?

Paul Etchison:

Three, three. We always did three comms. Yeah, I was always used to doing three comms. It was four days a week and it was a lot.

David Amador:

It was a lot, so you know what I'm talking about. When you got and we have three hygienists, we're trying to scale, our goal is nine hygienists, so we're trying to scale that drastically. But you remember when it was three hygienists, it was you running with two chairs, like sometimes you walk in there and you're doing your best you can, but if you have a team that's empowered behind you hey doc, can you look at number 30? I'm seeing X, y, z and I verified in the mouth and the x-ray. Oh, yes, yeah, so it helps drastically drive the patient care up to the next level, and that's what it's all about.

Paul Etchison:

Yeah Well, the way I know that in my office because we strongly believe in co-diagnosis and the way that I know that it's working is that when we have missed things, the doctor says, well, the hygienist didn't bring it up. That's how you know it's working. That's how dependent on our hygienist we are. That's how you know it's working. That's how dependent on our hygienists we have.

David Amador:

That's how it should be Because, man, I still run into doctors that are like no, they come here for me. I'm like no, they may come because of the name, but they stay because of everybody else.

Paul Etchison:

Yeah it's true, it's interesting, and you know what the cool thing that I love about Overjet is. I remember back in the day like they have the colorize function and every X-Ware software has this, and I used to love just to hit it and just go. I would hit it and I'd go, yeah, and then I wouldn't say anything about it to the patient but it was just like, oh look, how cool high tech we are With Overjet. It's like it actually puts colors there that are useful. The colorize function didn't do a damn thing. Function didn't do a damn thing. It was just like, oh yeah, let's. I don't know what the hell it was for. I don't know if anyone really used it.

David Amador:

And whenever you do hit the color button and like they see it, they're like oh, okay, I see the green, that's good. What's the red? Oh, that's where, that's where you got to floss. Yeah, that's where we got to talk about, that's where we got to talk about. And it helps with assistance, hygiene, even the front, but at the same time because it's become AI and radiographs has become such a big thing also helps with claims being sent out.

David Amador:

So on the back end say, you're getting denial. So for any large crown or crown that we have to do, or any case where perio, especially perio in its earliest stage, we'll send that out. Probing depths were you know our fives, but they're just in the early onset of bone loss, bleeding everywhere. So we'll put all of our notes and then we'll send out the overjet with the measurements, you know, with a 1.5 instead of one millimeter of stable bone now, 1.5 millimeters of bone loss, and we'll get acceptance on that. Wow, so that way then we're not going back and around and fighting with the insurance and then having to talk to the patient about the issues, and so it's just. It helps to have a little ace in your pocket.

Paul Etchison:

Well, I think it's interesting that you said, like it's part of your 30, 60, 90, that you're training everybody on it and like obvious is like oh, assistants, of course, hygienists, of course, hygienists of course, but how deep do you go into it with the admin, like the front desk team?

David Amador:

Oh, man, it was just a coaching call with somebody else the other day. You're 30, 60, 90. The biggest issue with dentistry in most businesses is that we rely on the job treatment. It takes about three years average to get somebody to get to 90% competency of where you want them to be. That seems about right. Yeah, that doesn't work. In business, though, we do that. That's the issue with small business. We don't have an HR department which scales everybody up. So your 30, 60, 90 should be able to scale whatever position to at least a 70% competency rate of what is considered your goal. So our hygiene coordinator, our hygiene coordinator, has to understand what it is so that way she can help hygiene hit their production per day. You know. Also, highlight, because even though hygiene is doing their own daily chart scheduling or chart review, but their hygiene coordinator can help them as well so they can hit their daily goals but also make sure that patients are getting the care they need.

Paul Etchison:

So what is the training that you do at the front, like, how does it work into them?

David Amador:

So with front it trains into. It's a little bit different. On the videos that we do, it would be more on the scheduling page, on the daily page, where it will show all patients that have pending missed, it'll actually say, hey, this is how much has been missed in perio, or these are secondary opportunities for perio, or these are patients that are due for probing. So our hygiene coordinator will look into it. She'll already know which list to go into and then, as hygiene is going through their daily and our morning huddle, she'll call out any other patients that they have been missed and then give them the information. So it's just like a ladder effect.

David Amador:

We call it in the office Our huddle is our priming. We have a big time breakdown of how we do our huddle in the morning and the whole idea is that, based on our core values that we're collaborating. If say, oh, you're in the morning and you're prepped and you're doing one column but you miss something, hey, your backup's got your back. Say, hey, paul, don't forget about David, david's so-and-so, this is going on and hey, here we go. So that's how we're able to maximize what we do every day. Yeah, I love that man.

Paul Etchison:

So what are some other areas of the practice that you're utilizing some newer technologies that maybe some docs have not heard of yet.

David Amador:

I think a lot of doctors are not utilizing Grok and ChatGPT to their maximum, so why we use it in office? I want to call out one of my good friends, peter Bolden. He helped me out drastically with this Three years ago. I was sitting like dude. Come on, I just need marketing help. I don't really need to know about AI. I just shared with a good friend of mine. We use Plod. Plod is a little device that's a recorder and will record and transcribe everything.

David Amador:

Then I have broken up in using ChatGPT, so let's go into why we're doing it. How can I help you, paul, get better at communicating with patients? And part of communication is being able to connect, build rapport. That's what a good salesperson can do. So I created a chat GPT thread based on several different books, and then we'll record their conversation and then transcribe it and download the audio and just drop it in and give them a daily report card. Now, this isn't like a report card. Hey, you did bad. No, how to scale them, how to multiply them, how to teach them, how to train them? It's not about just communication with patients, but it's communication with fellow team members. So I'll use this as well for myself when I'm having hard conversations with team members so say, we got to do an evaluation or we got to have to sit down hard because something happened.

Paul Etchison:

I get a raise today. I get raises now.

David Amador:

Are you going to get a raise today? Okay, let me click, let me turn this on and make sure when I go over this and I listen to myself again and I go through it did I build you up? Did I listen to you? Did I build you up? Did I listen to you or did I shut you down? What level of leader was I? So we use literally when I say we use ChatGPT drastically in that aspect, so that's one aspect.

Paul Etchison:

Well, let me ask you about this what are you using to actually record it? Is this like a Bluetooth lavalier mic clipped to your shirt? No, no.

David Amador:

The company's called Plod. It's like, literally I press the button and it records right away and it has its own AI function, so it'll connect to ChatGPT as well?

Paul Etchison:

Oh, is it also recording the person you're talking to or just you Record everything? That's amazing, man. I could tell you when some of my best associates were the ones that I just hung out outside rooms and we also recorded their sales presentation. We recorded my sales presentation, we went through it, but, like if there was some way to at least use AI just to cut out all the extraneous BS, that is unimportant, because it takes a long time to like to sit there and listen to an entire new patient exam.

David Amador:

So that's exactly what I'm talking about. So I can literally just here take this, and the thing is, a lot of patients, like you're, talking about the associates. So I talked to a good friend of mine, craig Spodek, about this that he would do this all the time and he still does with his associates. But hey, what about the handoff from the assistant to the doctor or the hygienist to the doctor? Did they pass over all the report that they gave that they originally established? Or was it like hi, this is Paul, this is Dr Amador. I got to go what? No, no, how about the hygienist to the doctor? And how about the doctor or hygiene to our patient care coordinator? And then it's all of the setup. So if I could record all of that, I could figure out who needs training without having to listen to anything. I love that.

David Amador:

So this is a new thing we've been doing in the office and it's slowly like I have a hygienist there. She was my head assistant and this has helped scale her with connecting with patients. English is not her first language, wow, and she gets so excited and so driven and wanting to help people out that she's that person that just starts spitting so much stuff and all of a sudden you're like whoa, wait a second. So this has helped her be able to connect with patients. So I'm seeing her acceptance rate now starting to climb because people are saying, yes, yeah, people are connecting, and people are like bathing her mad reviews.

Paul Etchison:

Some people listening might say, oh, and people were like bathing her mad reviews. Some people listening might say, oh God, well, that sounds like too much work. But I can tell you from when we have recorded exams and we didn't have to record every exam I'm talking about with the associates that really benefited a lot. I'm talking like maybe six, eight exams. I mean, what could we have done if we could do it easier and do more of it? You know what I mean.

David Amador:

But that's the thing. Everybody wants everything to be easy. Well, ai has made it easier, because before you'd have to sit there, it would take out of your chair time, right? So your time and you're playing the long game. If I build up this person, they're going to be able to help scale us. So the question is if you have a 50% treatment acceptance, but now you have an associate that comes in, he only has a 25% treatment acceptance, but you have this great machine. You're able to just to keep on getting more bodies in the chair, more body. It means you need two associates with double the patient's volume. It means you need to have a massive office. Okay, what if I could just train this one? Train them up past me, because I didn't? At the same time, I do it for myself as well. How can I better communicate as well when?

Paul Etchison:

we think about this and say sales, some people are like, oh, we don't need to sell. But the fact of the matter is if we want our patients to get healthy, we do. Because if we take like traditional sales and we say, how do we hit the pain points of our patients or pain points of our prospective customers so that they buy from us? The fact of the matter is a lot of our patients aren't in pain and they're just coming because it's what they're supposed to do. I have to go to the dentist every six months.

Paul Etchison:

Exactly so there's not a whole lot of pain points to touch on there, so it's like a lot of getting them motivated to get their teeth healthy with things that they can't see. That don't hurt comes from these verbal and communication skills, and if you don't care about them, I would go as far as to say that you don't really care about your patients getting healthy. I think they go hand in hand.

David Amador:

So it is a breakdown in like what's your core values? You know what I'm saying, and the verbal aspect is a part of the whole tool and it's not the whole pie. So they always talk about oh, you got to have your photos for new patients or for exams. You got to have photos, you got to have a reference point to point out the crack, got to have a scan, or you should have, or at some point, either photos or scans, something you can't just be looking at x-rays. But if you have that, a photo is just not enough because you don't have pain. So then you need to be able to have the communication For us.

David Amador:

We talk about the four phases of health. Phase one is gum health. Gotta have foundational health. If the gums aren't healthy, we can't support anything else. Now that the gums are healthy, let's go to phase two. Let's take care of each individual tooth so they don't keep breaking down. No more termites, because if we get rid of that, we'll also protect our gums. So phase three we've got to protect the bike. Stop the teeth from breaking. Let's get them in the right position. Look here, this is why it breaks. And then phase four let's replace what's missing, because if it's missing, it's going to cause shifting and breakdown of all the other phases.

David Amador:

By having this conversation break it up into phases, taking pauses, communicating, having the videos or having pictures to go over, patients now can start to correlate and connect. It becomes a play. But the end of the day, the conversation of sales is so. I've had new team members that come in and be like, oh, I can't do sales. I was like you sold me on your application Are you married? You sold your husband to get you to say yes, do you have kids? You sold them to go get dressed. We do sales every single day. It's just a dirty word that everybody puts a dollar sign on it, yeah, but at the end of the day the email sold me to. When I saw Dental Hero podcast, I was like, yes, landed that plane, I got sold by the pitch.

Paul Etchison:

You sent me an email and said hey, man, we got to talk about technology. I said, oh, this sounds like a really cool topic I want to explore. And he talks a lot Dude. Well, you know what? I think you weren't trying. I don't know if you were trying to do it, but he literally just gave a ton of dentists. I mean, that spiel with the four foundational things. I mean that is something that is a struggle for any dentist to explain and I love how you put that there. I think it's a nice way for patients to understand it. So those four phases.

David Amador:

Guess what? Guess what helped me get the four phases. Chat GPT brother Really.

Paul Etchison:

That's great man. Yes, I remember somebody. I did ortho on and I went out of order. That's why I'm sharing the story. Yeah, is we put the light? 014 night tie. That's like a very light wire, doesn't put a lot of stress on the teeth. We put that on. We saw her back a month later and, holy shit, the whole mouth was straight and the reason was is because her periole was out of control, so something didn't look right after that. How did these get straight so fast? And then we looked at the perio and oh man, those teeth were loose, but they got tight again and I still see her as a patient and you've got the smile you want, and I should charge you extra for getting there so fast.

David Amador:

Speed braces. Here is my card. You could pass it out to all your friends and get the fastest it was.

Paul Etchison:

No, but we've all been there, man, we've all been there, so we got two things down'd. Love if we could do a third technology thing that you think that would be useful to listeners, man you know what we are now using, a different one that was now.

David Amador:

Of course it's slipping my mind the name of it, but what it does is it helps with new patient leads. That call in Doesn't interact, doesn't do anything, but it helps evaluate based on the criteria that we give in it, because we gave a lot more criteria than I had to break it down on. Like, hey, did you pick up the phone? Did you ask the person's name right away? Did you follow the blueprint to success on the phone call? Or were you real quick, hi, midtown. No, no, sorry, bye click.

David Amador:

So how can we train on that? Because, at the end of the day, phone verbiage and communication isn't really taught, especially nowadays. Everybody's on this all the time, heads down on Twitter. They're fast to do their thumbs but not good to talk to people on when a call was made, and then it'll send right away to Paul, you just hanged up the phone with this new patient. It will send an email right away saying hey, look, you missed this opportunity to talk about this, do this and this emotional connection. I would recommend doing X give them a call back. The program's called Patient Prism.

Paul Etchison:

There we go, yeah, and I would say that this is also. We didn't talk about this and I am not promoting people by any means, because I get nothing from Patient Prism. I get nothing. Oh, by the way, I get nothing from them either. You know what I feel like they should. You know what, if you guys are listening over Jet and Patient Prism, you gotta pay me some money. No, but I'm using it anyway.

Paul Etchison:

So, like, one thing I loved about Patient Prism is that, back in the day and early adopter of recording our phone calls, that was something that I think I was doing, but you had to have somebody listening to them all the time. That was the thing, and when you had that was the problem. Every single phone call, you're hearing people just rescheduling their appointments. You want to hear new patient calls. What I love about Patient Prism is it's that missed opportunities, it shows it, it puts them there and the phone calls right there and it's like bam, bam, bam. I can listen to probably so many more phone calls in such little time, sorted by who answered the phone. Man, it's cool stuff. It's still the same thing. We're still listening to phone calls and giving coaching, but, man, I love it yeah.

David Amador:

Yeah, you're able to save more bandwidth. It's all about bandwidth, right? So how can I just take a massive funnel and funnel it down to where I need to focus on? But, paul, I do want to say one thing. We're talking about all this technology and I want to say this because I had a really great doctor that I worked with for a long time and she'd buy all the technology. If somebody is not taking ownership and it can't be you somebody is not taking ownership of these technologies within your office, that this is hey, this is your new baby, you're going to implement it, you're going to write up a workflow for it, so that way then we could pass it on to somebody else and then you're going to teach it. If it's not happening, it's just money out the door and it's not being used properly.

David Amador:

Because, then if you have to ask hey, what's going on with it? Oh, let me go check, it's not being utilized.

Paul Etchison:

Yeah, I'll share a story. We're talking about Overjet and we're talking about patient prism. Overjet, I said, is a slow implementation in my office. Guess who's in charge of that implementation? Me? That's why Because I'm responsible for it I need to put in the patient prism thing. We could use a lot more of it, but guess who's listening to phone calls Me? I'm glad we interviewed this. This was for me, hey that's excellent.

David Amador:

Listen, I will say one thing Before you do any of that if you haven't read a book called Traction, it's a great book, yeah, so it talks about you know you have a visionary, you know whoever's the owner. Sometimes you have to be everything at one time, but once you start separating hats, the next thing is you got to have somebody to implement, Somebody's going to help you implement everything. You can't wear all the hats, man, and if you are, you can't just keep on adding. You got to master them so that way you could pass it on to your assistant or pass it on to somebody to take it over.

Paul Etchison:

All right, David man dude. Great episode and so much great information. If the listeners want to learn more about you or reach out to you or just find out more about all this stuff that we talked about, where should they go?

David Amador:

So you can DM us on our Instagram handle Midtown Dental Studio, FL. Or email us at midtowngmailcom or dude. You know what? I'm a coach with the Mastermind Bulletproof Podcast, so reach out to the Bulletproof. I'd love to have you guys on Mastermind, because this is all we do and talk about consistently.

Paul Etchison:

Yeah, love it, man. Well, dude, thanks so much for coming on the podcast. I know a lot of listeners got a lot of little pearls out of this. I know I did, man, so this was great. So thank you for taking time out of your day to be with the listeners and myself and really appreciate it. Definitely, man.

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Dr. Paul Etchison

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